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Giant Leap Fund
Giant Leap Fund
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Head of Retail (AU & US)

Who Gives A Crap

Who Gives A Crap

Melbourne VIC, Australia · Remote
Posted on Monday, May 15, 2023

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

Our brand has been built on an engaging story and mission that has resonated with our customers - we’ve come a looooong way. While our customers love that we don’t take ourselves too seriously, our ambition remains to be recognised globally amongst the top sustainable and purpose-driven business brands that inspire change. To do so we need to expand our presence from DTC, independent retailers and wholesalers and into retail spaces. Enter our Head of Retail (AU & US)!

Reporting to our Chief Brand Officer, this brand new role will help us move outside the loos across Australia and the United States of our loyal customers so even more people can get their hands on Who Gives A Crap whenever they step outside their homes. By smashing through retail growth targets, setting up lasting relationships and finding opportunities to share our unique personality in store, we want to make our brand almost impossible to ignore by retailers worldwide to drive more impact.

Our retail team spans the US, Australia and the Philippines and connects in with a wider team of very clever brand, marketing and innovation experts around the world. Daily collaboration time to make the most of timezones sees our US team aligning to PST afternoons and our Australian and Filipino teams starting their days a little earlier.

If you worked here this past month here are some things you might have been involved in:

  • Worked cross-functionally to ensure the successful roll out of products to national retailers in Australia… oh hey Aldi & Woolworths!
  • Developed a compelling angle that would get US retailers hyped about stocking us.
  • Partnered with your team to add even more delight moments to our proactive existing account engagement strategy
  • Spent time with our Head of Commercial (UK & Europe) to get inspiration from what’s been working well in their local market as you develop and combine your expertise to create a global centre of excellence when it comes to all things Retail and the channels that you'll need to experiment with keep Who Gives A Crap top of mind and within reach.
  • Lead a rearview of lessons learned, lessons that need to be applied and potential things to look out for as we deepen our relationships across the world of retail.
  • Jumped into planning for the financial year ahead and getting inspired for what's on our 5 year roadmap.

Let’s talk about you

You’re a dot connector and a creative problem solver

You spot patterns and opportunities to create a compelling and unique strategic positioning in the world of retail translating what’s been awesome about our DTC journey so far to the physical world. You love bringing your experiences and your sales mindset to enable and inspire your team to build relationships sustainably and creativity. You are excited by the opportunity to shape an approach, and can demonstrate how you have led with ownership to solve tricky problems with innovative solutions. You possess a growth mindset but you also know how to run a business, and are aware of how your decisions impact the company as a whole.

You have some serious sales bragging rights

You have landed big deals, supported the launch of cool retail installations that have integrated seamlessly with international campaigns and marketing strategies & you’re brimming with ideas and plans to showcase our brand in a whole new way.

You have strong commercial acumen and a strategic mindset

You know what to do with numbers to storytell and drive strategic decision making. You are deeply analytical with the ability to assess data and develop compelling commercially sound retail propositions - and are not afraid to do things differently with a clear rationale on why. With a pulse on the Australian and US retail market - you help your team stay ahead of the curve and bring unexpected delight to the world of brick and mortar.

You're a natural leader

You foster a culture of enablement and empowerment and lead by example on effective delegation. You value the unique DTC perspective our team has and augment our approach with the opportunities that retail will bring. You’re constantly helping to remove friction, minimise challenges and provide support for your team, so they are energised and excited to bring their best selves to their work every day.

Relationship building is your forte

This role is the first of its type, operating in a new matrix structure and interacting with a number of teams both locally and globally. It is absolutely critical you are able to operate within this complexity through building strong relationships, navigating difficult conversations with grace and care, aligning on recommendations & managing stakeholders internally and externally. You are a first-class communicator with the ability to translate complex ideas into understandable information and actionable next steps.

You embrace testing and learning (while delivering results)

To test new markets, or refine value propositions for new retailers, you’re open to learn and iterate, with a results-driven purpose. You know how to nurture curiosity but you also know how to get things done. You enable a culture of speed-to-market with bold, passionate ideas that combine commerciality with our brand quirkiness to create innovative pitches, on shelf experience and other delightful additions that our customers will love.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.


We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare, wellbeing and mental fitness of our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that 98% of our team are proud to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.