Work for a company making a difference

Giant Leap Fund
Giant Leap Fund

Senior Growth Marketing Manager

Who Gives A Crap

Who Gives A Crap

Marketing & Communications, Sales & Business Development
Remote · Melbourne, VIC, Australia
Posted on Friday, October 6, 2023

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re looking for a Senior Growth Marketing Manager (Acquisition) to take the lead as we diversify our acquisition efforts - finding more weird and wonderful ways for us to attract new customers. What could be better than knowing that each new bum you get wiping with us drives more dollars in donations?

Joining a kick butt, global Growth Marketing team, you’ll report to our Director of Growth Marketing focusing on new customer acquisition goals. You’ll take the reins over our campaign and creative strategies for paid and owned channels enabling us to shift our reliance on *cough* the “others”, whilst maximizing our opportunities. From Paid Social to SEO this is the perfect opportunity to apply your Paid Media testing framework whilst tapping into that corner of your brain you’ve been storing the random ideas you weren’t sure how to pitch.

While we are a remote-first company, we are looking for this person to be located in the US - given the focus on this market - and ideally in the Pacific Time Zone, so that they can maximise their core collaboration time with the video team that is based in Australia.

If you worked here this past month here are some things you might have been involved in:

  • Setting the OKR strategy and launch plan with the Media and Digital team for Q2
  • Launching a testing roadmap in Notion
  • Working on our Happy TP limited edition campaign
  • Having a call with exciting agency partners to explore Tiktok UGC creative
  • Launching our first-ever Connected TV ad in the US
  • Helping to create an in-house video team for performance ads

Let’s talk about you

You’re an experienced digital marketer and acquisition expert with a secret (or not?) love for getting offline where and when it counts. You are comfortable writing strategies and media plans and have done so numerous times. You’ve managed seven-figure budgets, ideally in the DTC e-commerce space, and have proven yourself to be a channel chameleon - working across a diverse mix online and offline.

You eat data for breakfast, nom nom

You’re at ease diving in to draw out helpful insights from our existing channels to inform tests, launches, and moments to go bigger. Whilst you’re fanatical about data, you’re also well aware that sometimes, good decisions need to be made with incomplete information and you’ve developed a level of confidence in how you make clear recommendations when sometimes your vision is foggy.

You know when to leave a party

You’ve developed a knack for leaving the party right before it gets lame (or awkward?) and you have an innate sense of when the time is right to pull back or pivot. You understand the nuances of the platforms and you think strategically on how to combat ad-fatigue and algorithms. Equally, you know “it” when you see it and you’ve got proven experience moving channels through from new to become part of our core marketing mix and working with your partners to transition this from your stream.

You’re clear, calm, and collaborative

You effectively report to the team on the progress of current marketing channel testing, produce insightful rear views and make recommendations on how to improve or test new channel approaches. You’re passionate about collaboration and feedback and you’re excited by the opportunity to work alongside your team.

You’re resourceful

You get things done. You aren’t afraid to jump into Canva and make a quick Paid Social ad or write copy lines if needed. You don’t have an ego and are open to learning new things.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

Want a little more detail on how we think about compensation? Ok here goes…

We think carefully about compensation for every role we design and bring to life at Who Gives A Crap.

We strive for equitable internal compensation of our team and ensure our pay is competitive with the external market. We invest time and resources to gather accurate and reliable information and create space for confidential and candid conversations with each and every applicant regarding salary expectations so that we can bring all three points of data together when forming a salary band.

Final offers may vary from the range shown which takes all the above into consideration as well as your unique skill set and experience and which city you live in. The range shared is a base salary, so look forward to our generous benefits and perks package on top!

All that being said, if you don’t feel the band is quite right, or if you’re ruling yourself out for whatever reason, please reach out, we’d love to chat!
Approximate US base salary range
$120,000$130,000 USD